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Enjoy a Free Rapala Key Ring on order...

Enjoy a Free Rapala Key Ring on orders of $49+ with promo code KEYRING2 7/18-7/23

Enjoy a Free Rapala Key Ring on orders of $49+ with promo code KEYRING2 at Rapala.com! Offer ends 7/23.... more ››

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20% Off Storm Smash Shad

20% Off Storm Smash Shad

Save 20% Off Storm Smash Shad at Rapala.com! One week only! Valid 7/17-7/23.... more ››

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Father’s Day up to 20% Off Tool...

Father’s Day up to 20% Off Tools, Knives, Lures and More!

Father's Day Sale! Up to 20% Off Rapala Tools, Collector's Knives and Giant Lures and more at Rapala.com! Receive a FREE Hat on orders $75+ and FREE Shipping on $75+! ... more ››

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20% Off Arashi Lures – One Week...

20% Off Arashi Lures – One Week Only 6/12-6/18

Save 20% Off Arashi Lures for One Week Only at Rapala.com! Featuring a free moving design that keeps the lure tracking true, ensuring non-stop fishing action! Offer ends 6/18.... more ››

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Free Hat on $75+ 6/12-6/18

Free Hat on $75+ 6/12-6/18

Free Hat on Orders $75+ at Rapala.com! Offer ends 6/18.... more ››

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Free Shipping on orders $75+with code...

Free Shipping on orders $75+with code FREESHIP75 + 10% Off with code FISH10 6/6-6/9

Free Shipping on orders $75+with code FREESHIP75 + 10% Off with code FISH10 at Rapla.com! Offer ends 6/9. Exclusions apply.... more ››

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20% Off Bestselling Jigging Rap Lure ...

20% Off Bestselling Jigging Rap Lure 6/6-6/11

Save 20% off the bestselling Rapala Jigging Rap Lure at Rapala.com! Offer ends 6/11.... more ››

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Father’s Day Freshwater Gift Gu...

Father’s Day Freshwater Gift Guide

Father's Day Freshwater Gift Guide from Rapala.com!... more ››

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Father’s Day Saltwater Gift Gui...

Father’s Day Saltwater Gift Guide

Father's Day Saltwater Gift Guide from Rapala.com!... more ››

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20% Off Hunting Knives + Free Ship $9...

20% Off Hunting Knives + Free Ship $99+ 6/5-6/11

Save 20% Off Hunting Knives at Rapala.com + Free Shipping on Orders $99+! Offer valid one week only 6/5-6/11.... more ››

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June Promo 20% off Select Best Seller...

June Promo 20% off Select Best Sellers 6/1-6/30

Save 20% off Rapala Kitchen Knives, VMC Leaders, Blue Fox, Musky/Pike, Luhr-Jensen Spoons, and TriggerX Panfish at Rapala.com! Offer ends 6/30. Exclusions apply. ... more ››

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20% Off the The Classic Vibrax 6/1-6/...

20% Off the The Classic Vibrax 6/1-6/4

Save 20% Off the The Classic Vibrax from Rapala.com! Attract fish and trigger strikes while virtually eliminating line twist! Offer ends 6/4.... more ››

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20% Off Rapala Pliers 5/25-5/31

20% Off Rapala Pliers 5/25-5/31

Save 20% Off Rapala Pliers at Rapala.com! Designed for years of reliable service, simple in form and function, yet essential. Offer ends 5/30.... more ››

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10% Off Rapala Fillet Knives 5/25-5/3...

10% Off Rapala Fillet Knives 5/25-5/31

Save 10% Off Rapala Fillet Knives at Rapala.com! Legendary razor-sharp, flexible blades, these knives are great for every cleaning chore. Offer ends 5/30.... more ››

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Save 20% off Rapala for Xbox Kinect

Save 20% off Rapala for Xbox Kinect

Save 20% off the Rapala for Xbox 360 Kinect at Rapala.com! Fast-paced, exciting, full-body motion controlled fishing - rated E for Everyone! ... more ››

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Save 20% off Rapala for Xbox Kinect

Save 20% off Rapala for Xbox Kinect

Save 20% off the Rapala for Xbox 360 Kinect at Rapala.com! Fast-paced, exciting, full-body motion controlled fishing - rated E for Everyone! ... more ››

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Spring Sale 20% Off 5 Brands! 5/1-5/3...

Spring Sale 20% Off 5 Brands! 5/1-5/31

Spring Sale! Save 20% Off VMC Weights, Luhr-Jensen Fishing Accessories, Blue Fox Lure Kits, and Terminator and Williamson Jigs at Rapala.com! While supplies last!... more ››

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20% Off Luhr-Jensen Spinners

20% Off Luhr-Jensen Spinners

Save 20% Off Luhr-Jensen Spinners at Rapala.com + Free Shipping on Orders $75+! Offer ends 5/31.... more ››

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Free Stow Line Scissors on orders $75...

Free Stow Line Scissors on orders $75+ 5/25-5/31

Enjoy Free Shipping and Free Stow Line Scissors on orders $75+ at Rapala.com! Offer ends 5/30.... more ››

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20% Off Rapala Scales 5/25-5/31

20% Off Rapala Scales 5/25-5/31

Save 20% Off Compact & Accurate Scales at Rapala.com! Offer ends 5/30.... more ››

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Rapala Special Offers / Sale Items 4/...

Rapala Special Offers / Sale Items 4/28-7/31/17

Shop Rapala special offers at Rapala.com! Including limited edition sets, classic apparel, and special pricing on a wide variety of items across Rapala's Respected Brands.... more ››

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Save 10% on all orders at Rapala.com!...

Save 10% on all orders at Rapala.com! Just enter code FISH10 at checkout. 3/1-3/31

Save 10% on all orders at Rapala.com! Just enter code FISH10 at checkout. Some exclusions apply, not valid with other discounts.... more ››

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Best Selling Soft Grip® Fillet Knives...

Best Selling Soft Grip® Fillet Knives 7/31/17

Shop the Best Selling Soft Grip® Fillet Knives with Free Sharpener at Rapala.com! Featuring a Sturdy and super-sharp lower blade that easily cuts through bone structure and tough skin.... more ››

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Best Selling TW Tungsten Worm Weight ...

Best Selling TW Tungsten Worm Weight 7/31/17

New Sizes Available for the Best Selling TW Tungsten Worm Weight at Rapala.com! Featuring a 35% smaller profile for fewer snags & better cover penetration, lead-free, easy to peg, and in... more ››

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Best Selling Original Floating® Lure ...

Best Selling Original Floating® Lure 7/31/17

Shop the Best Selling #1 Go-To Original Floating® Lure at Rapala.com! Featuring Premium black nickel VMC® hooks, Stainless Through Wire Construction that's Hand Tuned and Tank Tested... more ››

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Fisherman’s Multi-Tool – ...

Fisherman’s Multi-Tool – 4/19-7/31/17

Shop the Fisherman's Multi-Tool at Rapala.com! The most commonly used tools in one convenient package. Featuring a Die-cast metal frame and Soft Grip Handle for a secure and comfortable grip... more ››

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Watch Rapala in Action on Our YouTube...

Watch Rapala in Action on Our YouTube 5/3-7/31/17

You can now watch new and legendary Rapala lures in fish catching action, see incredible underwater lure footage & get information, tips & techniques from Rapala Pro Anglers on our Y... more ››

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Best Sellers at Rapala 8/1-8/31

Best Sellers at Rapala 8/1-8/31

Best Sellers are a great place to start when you're not sure what to get at Rapala.com! Proven to help you catch more fish, these are our most popular products.Top performers in each categor... more ››

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